Wella TrendVision Award

We’ve got four more reasons to celebrate this week at SLB HQ – someone pass the Champagne, quick! – thanks to the the talented teams at HOB Salon (Hale) and Unique, both of whom are celebrating after their stylists reached the national finals of the prestigious international Wella TrendVision Award. One of the most iconic competitions in the hairdressing calendar, Wella TrendVision is judged by leading hairdressing media and industry icons.

HOB Salons

Style Director, Lauren Bickerton is a finalist in the Creative Vision category, with her colleague, Suzi Lawley, Colour Director, a finalist for ColorVision.

Suzi (cover image) had to demonstrate a beautiful, colour focused, trend-led look, which is wearable and reflects salon relevant hair, whilst Lauren’s brief (above) was to express creative vision with an on trend cut and finish or hair up, with an editorial catwalk feel. Both took inspiration from Wella’s NEW NORM by Pastforward: daringly “normal”: honest, uncomplicated, decidedly comfortable.


Hollie Lindop is a finalist in the Creative Vision category and Matthew Whiting, is a finalist for ColorVision.

4 of our talented stylists are celebrating after reaching the national finals of the prestigious international #WellaTrendVisionAward. First up here's Matthew Whiting, from @uniquesalons, a finalist for ColorVision. Matthew ‘s inspiration came from the 1920s – combining both the 21st century and the Gatsby era. He complemented his model’s bone structure with geometrical symmetry to create a modern take on the French bob, embodying feminine empowerment. He diffused accents of muted lemon and dusted saffron into velvet mahogany, creating focal points to hi-light skin tone, contouring not only her features but her hair. A skin tone analysis was carried out prior to any work to determine the global palettes which worked in harmony with the focal tone.

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Matthew ‘s inspiration (above) came from the 1920s – combining both the 21st century and the Gatsby era. He complemented his model’s bone structure with geometrical symmetry to create a modern take on the French bob, embodying feminine empowerment. He diffused accents of muted lemon and dusted saffron into velvet mahogany, creating focal points to hi-light skin tone, contouring not only her features but her hair. A skin tone analysis was carried out prior to any work to determine the global palettes which worked in harmony with the focal tone.

Hollie (above) took colour inspiration from the oxidisation of buildings and monuments. Creating rusticity embodying a solid structure with a veil for her focal point to create fluidity over her colour patina – a copper siding effect with her own twist, fabricating the Statue of Liberty and Berlin Cathedral Church into her chosen trend. Her styling and hair cut technique was inspired by the Armani Prive’ Spring 2017 couture collection with its structured layering and flows of colour.

All four stylists will now compete at the UK & Ireland final on Tuesday 5 September 2017 at The Roundhouse, Camden, London. The winners of the two international categories (COLOR VISION and CREATIVE VISION) will then compete at the International TrendVision Award Final in London in October.


SLB PR has been appointed to manage public relations for Roxy Leisure’s new openings in Manchester and Nottingham

The group’s plans for expansion has seen them set their sights on Manchester’s Deansgate and Nottingham’s Thurland Street; opening in April and Summer 2017 and we are thrilled to announce we will be a part of their launch team!

Their energetic Roxy Ball Room concept combines craft beers, signature cocktails, pizza, burgers, ping pong, pool and beer pong all under one roof and has proved hugely popular with guests to their Leeds, Liverpool and Huddersfield sites.

Managing Director Matthew Jones says “We are looking forward to working with SLB PR, in their proposal they understood what makes Roxy Ball Room special and delivered a creative – and most importantly to us – fun pitch that mirrors our brand and KPIs but also considered the cities in which we are launching. The senior team here are Roxy Leisure are thoroughly looking forward to the campaign.”


SLB PR Account Manager Sam Johnson says “Roxy Ball Room and the team behind it are, to put it simply, a dream client for SLB PR: a clear brand that celebrates fun times and a team that pushes us forward to create stronger and stronger creative content. We cannot wait to get started!”

Now, anyone for Ping Pong? We’ll warn you – Team SLB PR take client research very seriously so we’ve been practising… LOTS!

Paris Fashion Week: Laissez les bon temps rouler!

Client: Babyliss Pro

Show: Vivienne Westwood

Date: Saturday 4th March

Venue: Intercontinental Paris Le Grand

It is good not to be part of any scene or movement. I think it’s cool to be out of place or awkward, insecure, over dressed, weak, romantic, in love”. Andreas Kronthaler.

We will let you into a little secret… Working at Fashion Week isn’t always as glamorous as it may seem. Yes, there is glamour in abundance all around you but working as a PR is often stressful and you quite often find yourself pitching in with the least glamourous jobs to ensure your client gets the absolute most they can from their involvement in the show. This means we don’t usually get a chance to appreciate your working environment at all!

That however was not the case last week when we supported backstage at Andreas Kronthaler for Vivienne Westwood, where Sharon and Sam had a real ‘pinch me’ moment watching Vivienne herself take to the catwalk to model her husband’s designs.

We were of course there with Sam McKnight for BabyLiss PRO, who created hair he entitled, Recylced Chic, for the Andreas Kronthaler/Vivienne Westwood AW17 show in Paris.

Sam explained that whilst featuring accessories fashioned from recycled items found backstage at the shows, the look is not grungy but clean and elegant, and individual to each male and female model.

As he wanted to change each model’s look, hair was first prepped using the BaByliss PRO Italia Brava to provide a base from which to start. Straight hair was tonged using a Titanium Expression 25mm or 38 mm Tong – depending on the model’s hair – to give a soft wave and add texture. Curly and hair with frizz was straightened using the Titanium Expression Ultimate Styler. Models without fringes had fake ones added and those with short hair had extensions added.

Sam said, “The hats and jewellery in this collection are made from recycled materials and we have followed this through with the hair accessories. It’s fun but elegant – like what you might do when you are 17 and on your third day at Glastonbury, dressing up in anything you can find.”

As well as their hair accessories some of the model’s were also given braids, ensuring that each model had their own, truly unique look.

Andreas Kronthaler explained that the collection reflects him as an Austrian designer and is a tribute to the Viennese design collective, Wiener Werkstäten.

What they said: Vogue, Guardian, Respect Hair,  Dazed Digital.

What we did: sign off sponsorship, deliver tools, liaise between client and creative hair team, host press and introduce journalists to creative team on the day, submit press release and show images to trade publications.


Another week, another new appointment blog post from SLB HQ…

This time it’s one we have been busily working away on for some weeks, but due to a media embargo weren’t able to announce. Until now that is.

The Cabba x SLB PR collaborative has been appointed to curate, organise and run the first series of Fashion in Leeds events, as part of  The Leeds International Festival; a new festival that will bring some of the world’s most talented and interesting people to Leeds, to share a platform with the city’s world class creatives. The fashion programme runs as a fringe alongside the festival’s Tech, Music & Moving Image. 

Leeds International Festival 17 – Teaser from Rabbit Hole on Vimeo.

Time has flown since our appointment, 6 weeks ago, and we can’t quite believe how much our fashion collaborative has achieved in such a small space of time (even if we do say so ourselves!)

Fuelled by a huge passion for the project, a desire to fulfil the brief set by Leeds BID’s Andrew Cooper and the occasional Cha Lounge coffee run the collaborative called upon our strong connections and experience within the UK and international fashion industry to create the programme of events. We are so proud of the line-up so far which features British fashion experts, hotly tipped designers and our biggest style crushes.

Check out today's @yorkshireeveningpost for this lovely feature on @fashioninleeds and the @leedsintfest

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Check out what’s in store (so far)…

Monday 24th April | Sole Searching in South America (Director’s Cut)

After a tip off about a store stacked high with vintage adidas products, Creative Consultant Gary Aspden flew to Buenos Aires with a team of adidas enthusiasts to investigate.

The trips were documented in the heart-warming films Sole Searching in South America (Parts I & II). The films show the reality of sourcing dead stock sportswear and the commitment and effort that goes into finding gems from adidas’ past.

Fashion in Leeds presents a screening of the Director’s Cut of film followed by a Q&A with Gary Aspden about the film, his work and the sportswear industry. Gary will be joined by host James Brown, editor of sabotagetimes.com and founder of Loaded magazine.

Tuesday 25th April | Sustainability in Fashion

Christopher Ræburn is a British fashion designer with a unique and innovative approach to creating collections. A graduate of London’s prestigious Royal College of Art, Christopher became known for his re-appropriation of military fabrics and in particular for iconic outerwear created from de-commissioned parachutes.

Fashion in Leeds will be hosting a Q&A panel, discussing the sustainability of fashion with Christopher Raeburn and a panel of key industry experts.

Friday 28th April | The Changing Face of Fashion

Claudia Croft is Head of Fashion at Style Magazine and Fashion Editor at The Sunday Times. After  graduating from University of Leeds, Claudia joined The Sunday Times in 2001 – her notable interviews include Giorgio Armani, Karl Lagerfeld, Tom Ford and Donatella Versace.

John Vial has styled the hair for runways across the world as the creative head for brands such as Vidal Sassoon, Fudge and Charles Worthington. John is now the Global Influencer for Revlon and co-founder of Salon Sloane, where he tends to his celebrity clientele.

Claudia and John will be discussing the changing face of fashion, including how fashion shows are evolving, the role of London Fashion Week, menswear and the future of fashion.

More events will be announced in the weeks leading up to the festival, and a full schedule and tickets will be available through leedsinternationalfestival.com.

‘Beehives, Bobs and Blow-dries’ – the countdown has begun!

In one year’s time, an exhibition dedicated to the history of hairdressing and the design of hairstyling, created by renowned celebrity hairdresser, and SLB client, Andrew Barton, is set to tour the world, making its international debut in Yorkshire.

The Civic, Barnsley announced earlier this week that it will become the first venue to host this interactive and sensory exhibition, created in partnership with their very own academic, Donna Bevan, and the curator of visual arts for the Hull UK City of Culture 2017, David Sinclair.

Through this unique collaboration, the exhibition will integrate the key innovations in the hair industry, salon environments, technological breakthroughs and the influence of popular culture.

Entitled ‘Beehives, Bobs and Blow-dries’, this multimedia exhibition celebrates the creation of iconic hairstyles and showcases hair artistry, while also charting the cultural and economic shifts which have influenced significant hairstyles since the 1950s, with the hairdressing salon being the pillar of the community.

Andrew says, “Hair is often the forgotten link when it comes to charting cultural changes in fashion and I have been thinking about how it could be recognised and globally appreciated for all it’s worth for a number of years. In this hair focused exhibition we have decided to turn fashion on its head.”

David says, “I am thrilled that we have been able to create a partnership with Andrew on this subject. The exhibition takes visitors on a fascinating hair journey throughout the gallery space, bringing to life how hair fashion has been shaped by revolutionary techniques and innovations all related to hair.”

Helen Ball, CEO of The Civic, Barnsley said, “The Civic, Barnsley is proud to host ‘Beehives, Bobs and Blow-dries’. The scale and significance of the exhibition sits with our charity’s ambitious plans, which we will launch this spring, to position Barnsley as a world-class destination for culture and the arts.”

Using archival material, trends and influences are explored and the advancement of hairdressing charted, along with the importance of hairdressers in a community and the meaning of hair as a form of self-expression.

In celebration of the exhibition opening, the Civic, Barnsley will host a dedicated fundraising dinner to support The Princes Trust, of which Andrew is one of their Celebrity Ambassadors, along with various local initiatives.

The exhibition will open on 17th February and will run until 7th April 2018.

London Fashion week, darling.

Client: Babyliss Pro

Show: Sadie Williams | David Koma

Date: Friday 17th February | Sunday 19th February

Venue: BFC Show Space | BFC Presentation Space

We could talk for hours about how much time has flown by since we were assisting backstage at D Squared at Milan SS17 but by the time we had finished, we will be packing for Paris and this blog post would never see the light of day! That, and we are just dying to tell you all about SLB’s recent project for BaByliss PRO, working backstage at London AW17…

And we're off – let the madness begin!! #lfw #babylisspro

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BaByliss PRO made two appearances backstage, both occasions sponsoring Syd Hayes and his hair team.

First up was our debut at Sadie Williams on the Friday, with the presentation taking place at the new BFC Show space. This was Sadie William’s third season at LFW and Syd has worked with her since the beginning, where he always tries to tie some element of her collection in to the hair.

For this show, Syd said, “Sadie is an amazing designer to work with and she always has a sporty twist to her collections. This season I wanted to give a bit more of a grown-up, sophisticated feel but still with a sports twist.”

To create the look Syd prepped hair with the BaByliss PRO ItaliaBrava Dryer then used the Titanium Expression Deep Waver to create texture, brushing it through to give a more romantic feel. The waves began below the crown, not close to the root. A low side parting was created from off the edge of the eyebrow.

Syd says, “ I think you always get a nice shape to the face if you follow up from the edge of the eyebrow.”

The look was finished with a Swarovski crystal accessory, handmade by Syd and the team, inspired by the shine and shapes of the collection.

Back to the BFC, only this time the showspace, on Sunday for David Koma. Inspired by the designer’s native Georgia, Syd, created a modern twist on the country’s traditional hairstyle for AW17.

Today's office @londonfashionweek2017 with @davidkomalondon @babylissprouk #lfw

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Syd and his team of stylists created this cool look on 27 models, giving the vision they had all received an undercut when viewed from a distant.

Syd explains the look: “This look requires precision and expert braiding. We dried hair straight, using the BaByliss PRO Italia Brava dryer, and then took a left to right side parting, just where the hair drops, before the head flattens out. Hair was gelled to make a feature of the parting and to ensure it stayed sharp. The rest of the hair length that dropped was tucked behind the ear creating the illusion of an undercut.

On this left hand side of the head we created a tight, flat braid – ultra clean and neat. The braid was completed along the full length of the section, whatever the length of the model’s hair.

The rest of the hair was then straightened using the BaByliss PRO Titanium Expression Ultimate Styler.

Our secret weapon: wire to keep the braids poker straight on the runway and our kit bag essential: wire cutters!!”

What we did: sign off sponsorship, deliver tools, liaise between client and creative hair team, host press and introduce journalists to creative team on the day, submit press release and show images to trade publications.


SLB PR has been appointed to manage public relations for renowned  Epernay Champagne Bar, in Leeds.

Boasting the largest collection of Champagne in Leeds, they have been a firm favourite of Champagne lovers since its opening in 2005, and is synonymous with five star service.

Located in the Grade II listed Electric Press on Millennium Square, Epernay’s all weather glazed courtyard is the perfect spot to enjoy a Champagne soaked brunch, afternoon tea or sharing board.

Owner, Yogesh Solanki said, “’For almost 12 years, Epernay has been Leeds’ most iconic Champagne bar. After taking over ownership in early 2016, I have enjoyed working alongside the new management team to improve customer service and enhance the overall customer experience in line with my vision. After building a relationship with SLB PR, we are delighted to be represented by a company that understands the team objectives to make Epernay the ultimate place to drink Champagne in Leeds.”

Our Director Sharon added “I am thrilled to be working with Epernay Champagne Bar on both a personal and professional level. The venue holds such a special place in the hearts of Team SLB having been our venue of choice for toasting new deals, jobs well done and celebrations since their opening. The new team bring such huge passion for Champagne, first class service and their guests which is contagious”.

All that Champagne sure gets the creative flow going *hiccup*

A week in the life of Team SLB


Another working week begins with SLB Director, Sharon, on an early morning train out of Leeds headed to Kings Cross. First up, she had a meetings at the Fellowship for British Hairdressing (of which she is a council member) followed by Creative Head’s Coterie Event where she networked with Premier Hair and Makeup’s Helen Lisle-Taylor, Vogue’s Nicola Moulton, BeautyMART’s Sarah Guild, make-up artist Liz Pugh and hairdresser and owner of Stil, Christel Lundqvist amongst others.


We were in a musical kinda mood on Tuesday morning which started with this interview in The Independent with Business Development Manager Jen’s husband, discussing his band’s new video release. It led to a discussion about our office soundtrack and how the songs we love can define us, as an agency as a group of friends. Before long work began on our Spotify playlist ‘Now that’s what I call SLB’. For two weeks we will play random Spotify playlists – hello “Australia Day #TBT” – and every time the office unanimously agrees a song it’s added. Playlist coming soon…


Celebrations at SLB HQ leads us to pop open the bottle of Champagne we’ve been saving since Christmas… And not that we’re the type of team that grasses on our co-workers but one member of the senior team even broke from Dry January to join in the toasts. Expect an announcement soon!

That evening SLB Account Manager, Sam, was invited to celebrate Burns Night with Crafthouse’s Executive Chef, and proud Scot, Lee Murdoch. Bagpipes, a Scottish themed tasting menu – with highlights such as 24 carrot cured loch fine salmon, crispy Kobi leaf Orkney beef tartar, Highland roe deer and deep fried mars bar – and paired with Chivas Regal Scotch Whisky. Rabbie Burns would have been proud. Slainte!


Appointments, press releases and a conference call, plus a chance to catch up on this week’s coverage reports. Luckily the day flew by as we had a date to get ready for… The opening of Leeds’ new Super Casino at Victoria Gate!

FREE WINE @jenpopplewellbowman @melanie_wilse @mrpauldunphy @jbsjbs80 @victorialeeds_ #VGcasino

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“There’s nothing like a reconnaissance mission to get us in a creative mood” we say as the senior team pile into Sharon’s Mini Cooper for a trip to Nottingham. We ended a busy day of research and a week full of wins with team beers over fried chicken. What a week!

What a week! Well deserved team road trip! #PR #roadtrip #fridaybeers #tgif

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SLB PR appointed by Andrew Barton to manage his personal public relations

We are really excited to tell you all about our most recent appointment to manage the personal PR of celebrity stylist Andrew Barton.

We have worked with Andrew since 2013,  promoting his range of electrical styling products, available exclusively at Argos. Our new role is to ensure a cohesive management of the PR activity generated by his various company partnerships and charity ambassadorships.

With over three decades of hairdressing experience Andrew is renowned as hairdressing royalty and holds a string of awards including British Hairdresser of The Year and British Hair Icon. Best known as the hairdresser expert from hit TV make over show, 10 Years Younger, Andrew has an extensive roster of creative collaborations from fashion to beauty, arts to celebrity.

One of the UK’s most celebrated hairdressing names, his work graces global magazines from cover to editorial, TV campaign to print advertising and is on speed dial to the British beauty press for his hair authority.

The figurehead of his own hairdressing empire with an award-winning signature hair care range and electrical tools, Andrew is in demand. Creative Director for Urban Retreat at Harrods, one of the world’s biggest hair and beauty destinations, he leads the hair team’s creativity.

A voice for British hairdressing Andrew travels the world sharing his signature hair philosophy presenting hair education and works tirelessly to promote its export, success and nurturing new talent. And works with various hair related brands to elevate their position and PR as well as help shape their delivery.

Beyond his high media profile and hairdressing work Andrew is actively altruistic and supports various charitable causes including The Princes Trust as a celebrity ambassador and a patron of his native Yorkshire.

In 2018 Andrew will showcase his passion for hair in a unique, international touring exhibition named “Beehives, Bobs and Blowdries” debuting in his native Yorkshire.


Andrew says, “ I have known Sharon and her team for many years and this formal appointment is a natural progression from the success of our working together in recent years. I have several projects in the pipeline, including a major exhibition in 2018, which require dedicated PR support and SLB PR were my first choice.”

We can’t wait to get started! Watch this space for more news…

SLB’s first Fashion Show of 2016

Client: Babyliss Pro

Show: ART SCHOOL for Fashion East

Date: Saturday 7th January

Venue: The Old Selfridges Hotel

What we did: sign off sponsorship with Jonathan De Francesco, deliver tools, liaise between client and creative hair team, host press and introduce journalists to creative team on the day, submit press release and show images to trade publications

No rest for the wicked… And by ‘the wicked’ we mean our many talented friends and clients shaping high fashion worldwide. First up on the fashion calendar for 2017 is of course London Men’s AW17. The highlight of which, for us, was ART SCHOOL at Fashion East’s Menswear Presentation where we worked backstage with session stylist Jonathan De Francesco on behalf of Babyliss Pro.

If you’re unfamiliar with Fashion East, it is a non-profit initiative headed up by Lulu Kennedy and backed by Topshop and it was created to nurture emerging design talent providing bursaries, free venues, photography, catwalk show production, mentoring and PR support to the next big things in fashion. Notable graduates of the scheme include Richard Nicoll, Holly Fulton, Jonathan Saunders, House of Holland, Gareth Pugh, Marios Schwab, Louise Goldin, Roksanda Ilincic and Meadham Kirchhoff.

No doubt hoping to join that list of fashion heavyweights are ART SCHOOL by design duo Eden Lowreth and Tom Barret. Inspired by Ballet Russes and Bauhaus their debut collection with Fashion East ART SCHOOL’s was a performative presentation celebrating non-binary identities and how people personally navigate their own style. Lines between genders were blurred as androgyny took over, and the designers told the story of queer style and hinted at new ground to be covered.

Fresh from working with Poppy Delevigne and Taylor Hill on Love Magazine’s 2016 Advent Calendar hair stylist Jonathan De Francesco was challenged to create 13 different looks on 13 very different boys and girls to acknowledge their individuality. Although each look was different, the main theme echoed the feeling of old wealth with theatrically exaggerated shapes.

The looks were created by prepping the hair with volume using the BaByliss PRO Italia BRAVA dryer, and shapes were created using a variety of different sizes of the BaByliss PRO Dial-a-Heat tongs, particularly the 13mm and 19mm tongs.

Jonathan said “The complete control you get over the tools is essential for creating these looks. The shape is the most important thing and without this control, the shapes would not exist.”

Checkout the full collection on British Vogue