Client: Babyliss Pro
Show: Vivienne Westwood
Date: Saturday 4th March
Venue: Intercontinental Paris Le Grand
“It is good not to be part of any scene or movement. I think it’s cool to be out of place or awkward, insecure, over dressed, weak, romantic, in love”. Andreas Kronthaler.
We will let you into a little secret… Working at Fashion Week isn’t always as glamorous as it may seem. Yes, there is glamour in abundance all around you but working as a PR is often stressful and you quite often find yourself pitching in with the least glamourous jobs to ensure your client gets the absolute most they can from their involvement in the show. This means we don’t usually get a chance to appreciate your working environment at all!
That however was not the case last week when we supported backstage at Andreas Kronthaler for Vivienne Westwood, where Sharon and Sam had a real ‘pinch me’ moment watching Vivienne herself take to the catwalk to model her husband’s designs.
We were of course there with Sam McKnight for BabyLiss PRO, who created hair he entitled, Recylced Chic, for the Andreas Kronthaler/Vivienne Westwood AW17 show in Paris.
Sam explained that whilst featuring accessories fashioned from recycled items found backstage at the shows, the look is not grungy but clean and elegant, and individual to each male and female model.
As he wanted to change each model’s look, hair was first prepped using the BaByliss PRO Italia Brava to provide a base from which to start. Straight hair was tonged using a Titanium Expression 25mm or 38 mm Tong – depending on the model’s hair – to give a soft wave and add texture. Curly and hair with frizz was straightened using the Titanium Expression Ultimate Styler. Models without fringes had fake ones added and those with short hair had extensions added.
Sam said, “The hats and jewellery in this collection are made from recycled materials and we have followed this through with the hair accessories. It’s fun but elegant – like what you might do when you are 17 and on your third day at Glastonbury, dressing up in anything you can find.”
As well as their hair accessories some of the model’s were also given braids, ensuring that each model had their own, truly unique look.
Andreas Kronthaler explained that the collection reflects him as an Austrian designer and is a tribute to the Viennese design collective, Wiener Werkstäten.
What we did: sign off sponsorship, deliver tools, liaise between client and creative hair team, host press and introduce journalists to creative team on the day, submit press release and show images to trade publications.