SLB PR appointed by Andrew Barton to manage his personal public relations

We are really excited to tell you all about our most recent appointment to manage the personal PR of celebrity stylist Andrew Barton.

We have worked with Andrew since 2013,  promoting his range of electrical styling products, available exclusively at Argos. Our new role is to ensure a cohesive management of the PR activity generated by his various company partnerships and charity ambassadorships.

With over three decades of hairdressing experience Andrew is renowned as hairdressing royalty and holds a string of awards including British Hairdresser of The Year and British Hair Icon. Best known as the hairdresser expert from hit TV make over show, 10 Years Younger, Andrew has an extensive roster of creative collaborations from fashion to beauty, arts to celebrity.

One of the UK’s most celebrated hairdressing names, his work graces global magazines from cover to editorial, TV campaign to print advertising and is on speed dial to the British beauty press for his hair authority.

The figurehead of his own hairdressing empire with an award-winning signature hair care range and electrical tools, Andrew is in demand. Creative Director for Urban Retreat at Harrods, one of the world’s biggest hair and beauty destinations, he leads the hair team’s creativity.

A voice for British hairdressing Andrew travels the world sharing his signature hair philosophy presenting hair education and works tirelessly to promote its export, success and nurturing new talent. And works with various hair related brands to elevate their position and PR as well as help shape their delivery.

Beyond his high media profile and hairdressing work Andrew is actively altruistic and supports various charitable causes including The Princes Trust as a celebrity ambassador and a patron of his native Yorkshire.

In 2018 Andrew will showcase his passion for hair in a unique, international touring exhibition named “Beehives, Bobs and Blowdries” debuting in his native Yorkshire.

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Andrew says, “ I have known Sharon and her team for many years and this formal appointment is a natural progression from the success of our working together in recent years. I have several projects in the pipeline, including a major exhibition in 2018, which require dedicated PR support and SLB PR were my first choice.”

We can’t wait to get started! Watch this space for more news…

All About the Fellowship

I have worked in the hairdressing industry for a very long time – more years than I care to put in writing – and I love it.  Hand in hand with fashion it’s fast paced, forever changing and is home to wonderfully creative and visionary people who are generous in sharing their skills and knowledge.

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British hairdressing is widely regarded as the best in the world. This is the home after all of the late, great Vidal Sassoon; Trevor Sorbie; Errol Douglas MBE; Guido; Sam McKnight; the Mascolo family and Eugene Soulieman – all of whom have helped make the UK hair industry a truly global phenomenon. Education, especially for the next generation, is a passion they all share.

This why an organisation such as the Fellowship for British Hairdressing is so important to the industry. It offers the opportunity to be recognised alongside the industry’s creative talents and business leaders. Membership gives access to workshops and seminars (free or heavily discounted) that money can’t buy, and are often exclusive to the the Fellowship, for example the incredible chance to get to see three or four British Hairdressers of the Year on one stage together!

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Anyone can be a member as long as they adhere to the 12 Principles of Good Salon Practice outlined by the Fellowship. Ideally it’s for ambitious hairdressers who believe in on-going professional development, both for them and their staff; people who want to learn from the very best and push their own boundaries, becoming successful and then giving something back.

The opportunities are endless – stage time at major exhibitions, the opportunity to learn from the very best in the industry, PR exposure with national magazines, and brilliant networking opportunities. The best news for anyone interested is that this year prices have been held at 2015 rates, and the joining fee has been waived!

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In this, their 70th anniversary, it’s worth seeing what the Fellowship could do for your business – http://www.fellowshiphair.com/

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Fellowship for British Hairdressing’s ClubStar

A few months ago we spent a couple of great days in London at Spring Studios with the Fellowship for British Hairdressing’s ClubStar Art Team – the six chosen young hairdresser’s who represent the ClubStar Division – aimed at 16-25 year olds.

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Our client, BaByliss PRO, sponsors an annual photoshoot for the team, working with some of the UK’s very best creatives: photographer, Paul Scala; make-up artist, Jaimee Thomas; and stylist, Kim Howells

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Prior to shoot day all the stylists met with the creative team to present their moodboards and decide a theme for the shoot, and to explore and agree styling and make-up ideas. The creative team guided the hair team, and highlighted the areas they needed to consider when making plans for the big day. This was followed by a model casting, where again the creative team provided advice about choosing the best models for the shoot.

And then shoot day – as well as the excitement of being in the next studio to some bloke called Daniel Craig, there was a brilliant relaxed buzz about prepping six models and achieving at least six finished looks in a day. The team worked so hard and supported each other so well that eight gorgeous looks were achieved.150708_conair_594150708_conair_383

150708_conair_704At SLB PR our job is to coordinate the shoot and work with the Fellowship’s PR, Laura-Jane Dudfield to invite trade media and place the finished images – not as glamorous as it sounds when you’re trying to co-ordinate the travel and accommodation needs of around 10 people all from different parts of the country! BaByliss PRO funded all aspects of the shoot including travel and accommodation for this year’s team members who travelled from Harrogate, Chester, Leamington Spa and Kent to take part. This year’s team is Liam Robinson from Michelle Griffin, Ben Russell from RUSH, Sarah Linley from The Boutique Atelier, Elaine Sneddon from Halo Hair & Beauty, Nathan Telford from Nicola Smyth Award Winning Hair, and Annie Morelli from Barrie Stephen Hair.

The Fellowship for British Hairdressing is a not-for-profit, best practice, non-political organisation that strives to be a positive voice for quality within professional hairdressing. Membership is by invitation only and the focus is on promoting artistic and creative quality, shows, education and trends.

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It’s a shame as this year there were very few entries from the North for the 2017 Team. Being a member of the ClubStar division itself offers a packed programme of events designed to help hone young hairdressers’ techniques in all aspects of their work – from cutting and colouring to presentation and session skills. Auditions are held annually for the ClubStar Art Team, who then get to work with some of the UK’s best hairdressers and leading product companies – an amazing opportunity for the industry’s next generation. Having a stylist in the ClubStar Art Team does mean time out of the salon, but in return you get a young staff member who is enthusiastic, keen to implement what they’ve learnt from their new experience and someone who can share these new found skills and techniques with the rest of the team.

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