SLB’s first Fashion Show of 2016

Client: Babyliss Pro

Show: ART SCHOOL for Fashion East

Date: Saturday 7th January

Venue: The Old Selfridges Hotel

What we did: sign off sponsorship with Jonathan De Francesco, deliver tools, liaise between client and creative hair team, host press and introduce journalists to creative team on the day, submit press release and show images to trade publications

No rest for the wicked… And by ‘the wicked’ we mean our many talented friends and clients shaping high fashion worldwide. First up on the fashion calendar for 2017 is of course London Men’s AW17. The highlight of which, for us, was ART SCHOOL at Fashion East’s Menswear Presentation where we worked backstage with session stylist Jonathan De Francesco on behalf of Babyliss Pro.

If you’re unfamiliar with Fashion East, it is a non-profit initiative headed up by Lulu Kennedy and backed by Topshop and it was created to nurture emerging design talent providing bursaries, free venues, photography, catwalk show production, mentoring and PR support to the next big things in fashion. Notable graduates of the scheme include Richard Nicoll, Holly Fulton, Jonathan Saunders, House of Holland, Gareth Pugh, Marios Schwab, Louise Goldin, Roksanda Ilincic and Meadham Kirchhoff.

No doubt hoping to join that list of fashion heavyweights are ART SCHOOL by design duo Eden Lowreth and Tom Barret. Inspired by Ballet Russes and Bauhaus their debut collection with Fashion East ART SCHOOL’s was a performative presentation celebrating non-binary identities and how people personally navigate their own style. Lines between genders were blurred as androgyny took over, and the designers told the story of queer style and hinted at new ground to be covered.

Fresh from working with Poppy Delevigne and Taylor Hill on Love Magazine’s 2016 Advent Calendar hair stylist Jonathan De Francesco was challenged to create 13 different looks on 13 very different boys and girls to acknowledge their individuality. Although each look was different, the main theme echoed the feeling of old wealth with theatrically exaggerated shapes.

The looks were created by prepping the hair with volume using the BaByliss PRO Italia BRAVA dryer, and shapes were created using a variety of different sizes of the BaByliss PRO Dial-a-Heat tongs, particularly the 13mm and 19mm tongs.

Jonathan said “The complete control you get over the tools is essential for creating these looks. The shape is the most important thing and without this control, the shapes would not exist.”

Checkout the full collection on British Vogue

2015: A year in review

As we kick off the New Year with a new client, Jack French handbags and accessories, and a packed calendar for our fantastic existing clients, I’ve taken a quick breather to reflect on the whirlwind that was 2015.

To be fair it was a tremendous year, which culminated in the appointment of Rosie O’Brien as Account Executive, supporting on all accounts with a focus on social media content and monitoring.

My Highlights

Negotiating and managing the sponsorship of the hair at LFW shows for BaByliss PRO. It’s the icing on the cake of this job to work with such amazingly creative people as Syd Hayes and the team at Premier Hair & Make-Up; James Pecis and his D&V Management team and a little career high in working with Sam McKnight at Paul Smith AW15 (and again at Creative Head’s The Coterie in Edinburgh). The teams these lead stylists pull together read like a who’s who of British hairdressing and make for a great atmosphere on the day. That’s why every beauty editor attends and gives such great coverage.

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Developing the profile of Katie Mulcahy as RUSK UK Ambassador (who is also the Fellowship for British Hairdressing’s Colour Project Leader) which included managing a video and photoshoot – sourcing studio; models and then seeding the videos and placing the shots. We worked with her on her entry for Creative Head Magazine’s Most Wanted Awards, where she picked up the Colour Expert Award, and then finished the year by organising for her to be Mary Portas’ colour expert on Channel 4’s ‘What Britain Bought in 2015’.

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On the bar front we worked with MOJO on launching their new food menu, plus celebrating their 10th Birthday in Manchester, gaining some great coverage in The Sunday Times and Fabulous magazine, and with blogger Stephi LeReine and her 31K plus Instagram followers.

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The launch of Leeds Fashion Initiative was an Autumn fave – bringing together all parties in the region with a passion for fashion and supporting emerging designers. The idea of making Leeds a centre of excellence for fashion is a grand yet achievable one, if done well. We helped to bring in key sponsors working with them and partners to build the project’s profile.

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And then we moved internationally! Gloss Salon and Academy, Dubai, opened its doors just before Christmas – a little later than planned (building schedules are the same an around the world!) and immediately received a visit from actress Mahra (@Almahra91 – 776K Insta followers). We are working closely with their suppliers and team to implement the dedicated marketing, social and PR plan we designed for them (including which posters are displayed in the salon!). Now we are organising Gloss’ first show, with education ambassador Michel Zeytoun, taking place on the Hairdresser’s Journal stage at Professional Beauty, Dubai, next month.

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And back to the UK – Andrew Barton’s new products at Argos were an absolute winner with almost every national and regional paper/online loving them – generating coverage in over 27 titles.

And whoever thought PR was just about coverage!!

Happy New Year.

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