As we kick off the New Year with a new client, Jack French handbags and accessories, and a packed calendar for our fantastic existing clients, I’ve taken a quick breather to reflect on the whirlwind that was 2015.
To be fair it was a tremendous year, which culminated in the appointment of Rosie O’Brien as Account Executive, supporting on all accounts with a focus on social media content and monitoring.
Negotiating and managing the sponsorship of the hair at LFW shows for BaByliss PRO. It’s the icing on the cake of this job to work with such amazingly creative people as Syd Hayes and the team at Premier Hair & Make-Up; James Pecis and his D&V Management team and a little career high in working with Sam McKnight at Paul Smith AW15 (and again at Creative Head’s The Coterie in Edinburgh). The teams these lead stylists pull together read like a who’s who of British hairdressing and make for a great atmosphere on the day. That’s why every beauty editor attends and gives such great coverage.
Developing the profile of Katie Mulcahy as RUSK UK Ambassador (who is also the Fellowship for British Hairdressing’s Colour Project Leader) which included managing a video and photoshoot – sourcing studio; models and then seeding the videos and placing the shots. We worked with her on her entry for Creative Head Magazine’s Most Wanted Awards, where she picked up the Colour Expert Award, and then finished the year by organising for her to be Mary Portas’ colour expert on Channel 4’s ‘What Britain Bought in 2015’.
On the bar front we worked with MOJO on launching their new food menu, plus celebrating their 10th Birthday in Manchester, gaining some great coverage in The Sunday Times and Fabulous magazine, and with blogger Stephi LeReine and her 31K plus Instagram followers.
The launch of Leeds Fashion Initiative was an Autumn fave – bringing together all parties in the region with a passion for fashion and supporting emerging designers. The idea of making Leeds a centre of excellence for fashion is a grand yet achievable one, if done well. We helped to bring in key sponsors working with them and partners to build the project’s profile.
And then we moved internationally! Gloss Salon and Academy, Dubai, opened its doors just before Christmas – a little later than planned (building schedules are the same an around the world!) and immediately received a visit from actress Mahra (@Almahra91 – 776K Insta followers). We are working closely with their suppliers and team to implement the dedicated marketing, social and PR plan we designed for them (including which posters are displayed in the salon!). Now we are organising Gloss’ first show, with education ambassador Michel Zeytoun, taking place on the Hairdresser’s Journal stage at Professional Beauty, Dubai, next month.
And back to the UK – Andrew Barton’s new products at Argos were an absolute winner with almost every national and regional paper/online loving them – generating coverage in over 27 titles.
And whoever thought PR was just about coverage!!
Happy New Year.