We’ve been listening carefully to reactions on social, and one of the main questions raised has been: will this boycott really make a difference? Our answer is yes. And here’s why…
What some people don’t know is that the Sultan of Brunei has been trying to pass this legislation since 2014, where there was a similar boycott putting pressure on the famous Hollywood haunt - The Beverly Hills Hotel - if you watch Keeping up with the Kardashians, you’ll know. The boycott, however short-lived, cost the company millions of dollars.
Does this make a dent in the bank account of a man who lives in a palace with 1,800 rooms or drives a solid gold Rolls Royce? Probably not. But should you still do it? Of course you should.
Actions such as this are not only morally correct, they successfully raise the profile of the abuse of human rights and make you think twice about where you spend your money. A lot of us are less likely to check in to a Dorchester property than let’s say, one of the Jenner-Kardashian clad, but it’s closer to home than you realise.
A great example we saw yesterday was the reaction to the news by The Fellowship for British Hairdressing. As many of you know, the Fellowship have set their annual Luncheon and Awards against the lush backdrop of The Dorchester on Park Lane for many, many years. Regarded by many as one of the most important dates in the hairdressing social calendar, the luncheon celebrates diversity, excellence and progression in our industry, as well as socially acceptable day drinking before 11am.