Our clients come to us to ensure their brand is kept in the media spotlight. We of course use all the traditional channels to make this happen, but we also decipher a strategy and work out the vision that our clients want to take forward. Entering, and sometimes more importantly, winning (!) awards is a major part of the strategy for all our clients. It’s important to be recognised, it not only gives us a buzz and our clients but it let’s everyone else know that you’re pretty special too.
Hazel & Haydn, a hairdressing salon based in Birmingham came to us with this vision. They created a beautiful and creative collection one that we knew could go the extra mile. A team of stylists was led by salon owner Dale Hollinshead and the outcome was an impressive collection of images that we wanted to make sure were used to their full potential.
By creating a stand out award entry, and pairing this with the beautiful image they had created, Hazel & Haydn won in the category ‘I want her hair’ in the 2018 Hair Awards. Being the UK’s leading consumer hairdressing magazine, this was a huge achievement and has really put the salon on the map. The awards are judged by a leading panel of hairdressing experts including Mark Hill, Errol Douglas, Karine Jackson and Andrew Barton who commented on the winning image “I love this kind of hair that makes a woman feel amazing and strong”.
It shouldn’t have then been a surprise that we also bagged the front cover position for our client. The winning image graced the cover of the July issue. Dedicated to the Hair Awards 2018, Hazel & Haydn and their winning image took over the issue from front cover to multiple placements within. We never get tired of seeing our clients on the newsstands!