Last week we were running around at The Hairdressers' Charity’s Ball - an annual fundraising event which we have been working on since last year. It was a huge success with over 200 guests attending including the industry’s leading companies, trade media editors, industry bodies and influencers - it was a roll call of the great and good of British hairdressing.
Held at the Grange St. Paul’s Hotel in London, guests were treated to an evening of entertainment, dinner, dancing, awards and runway hair show.
Team SLBPR worked tirelessly with the The Hairdressers’ Charity team to bring the event to fruition and so we’re proud to announce that it raised over £5,000 on the night in generous donations and pledges.
Love & Strength
Our Sharon was responsible for the runway show, working with the uber talented hair team on the theme of Love & Strength, organising make-up, choreography and delivering a show in which all the models took selfies as they moved through there room, generating significant social media activity. The hair teams represented the Charity’s sponsors including L’Oreal Professional, Goldwell, Wonderful Life, A.S.P, Wella Professional, Revlon Professional,, as well as the Fellowship for British Hairdressing and Hairdot.com.
The hair teams came from some of the UK’s best salons: Lee Radley for Nicky Clarke; Grace Dalgleish for Brooks and Brooks (owner Sally is current British Hairdresser of the Year); Tracey Devine Smith; Anne Veck; Ashleigh Hodges & Craig Chapman; Simon Tuckwell; Nicola Smyth-Humphriss and Andrew Smith.
Whilst Sharon focused on the backstage our Sam has spent weeks creating the room theme, visuals in the main room and reception area, as well as the evening’s A/V presentation. Basically anything that didn’t move Sam probably organised - and booked the fabulous Hikaru Funnell for photography.
He was responsible for the stunning AVs that greeted guests including two huge branded columns, running through the hotel, and for the new video awareness campaign #InTheirWords, aired for the first time at the Ball, introduced by hosts, co-Presidents, Samantha Grocutt, Essence PR and A.S.P’s Philip Sharp.
#InTheirWords is a series of short films that feature well-known faces from the industry telling case studies about the beneficiaries who have been helped by The Hairdressers' Charity. The videos delivers a powerful message that lets people know the real magnitude of their donations. These poignant videos made a dramatic impact on the night and are now being seeded via media and sponsors.
We also need to thank the team at LanLondon for make-up, Gunther Smitz for choreography, all the sponsors, and the team at Grange St Paul’s. All we need to do now is plan next year’s event!