Fashion Week is never boring. It’s creative, dynamic and interesting, and we love it. While the demanding and sometimes chaotic goings on backstage can be a bit of a nightmare for most, it’s a PR dream for us…
This season, we organised the sponsorship deals for our client BaByliss PRO for three astounding brands: Halpern, Richard Malone and Matty Bovan.
To kick things off on Friday, Syd created sleek and powerful ponytails backstage using the brand new BaByliss cordless straightener, which you’ll hear more about in the months to follow. Some of these were dipped into paint - that’s right - actual Farrow & Ball emulsion to finish the look. Wild.
The following day, BaByliss PRO made their debut sponsorship with Halpern - a brand that is all about unabashed glamour, reimagined embellishment and a sense of hyper femininity with a nod to classical couture… all of our favourite words. Oh, and did we mention we worked backstage with Sam McKnight?!
Monday morning saw the return of Richard Phillipart to the backstage of the Richard Malone show - whose collection this season featured pieces made from recycled plastic from the sea.
Three shows down and a break was essential. Thankfully, Creative Head Magazine were on hand with their seasonal Fash Bash event - a chilled out party space to meet up, catch a breath and celebrate the season with your team (and several cocktails).
Break over, and we flew to Milan to work with Sam McKnight (again) backstage at the MaxMara show. Out of the 50 models, Bella and Gigi made an appearance, with super long military schoolgirl braids with a Killing Eve vibe.
Cut to Saturday, and two shows with the one and only Syd Hayes. With the #SydSquad in tow, Syd created Manga looks backstage at GCDS (the show you’ve probably seen on Dazed with the giant dinosaur on the runway), and stunning finger waves and chignons for Ermanno Scervino - also a debut collaboration for BaByliss PRO.
For us, it’s not just about being present at the shows and sending out a press release afterwards, it’s about capturing every precise thought-out detail when selecting final images, writing about the show in a way that brings the whole concept, and the hair in particular, to life for whoever is reading about it.
Each year we work tirelessly to deliver the very best results from the work we do, strengthening relationships with key contacts and getting to know the lay of the land at Fashion Week so well that we almost become part of the furniture.
Until next season!