BUT WE'RE QUITE HAPPY TO WIN AGAINST LEGO AND THE NHS! - MADE UP LEEDS WINS CIPR EXCELLENCE AWARDS

So we’ve blown the dust off the Champers (imagine us having it unopened that long!) as we celebrate winning Best Integrated Campaign at the CIPR (Chartered Institute of Public Relations Awards) for Made Up Leeds, with our partners in crime, Umpf PR and LeedsBID.

SLB PR, UMPF and Leeds Bid won the CIPR Excellence Award for Best Integrated Campaign

SLB PR, UMPF and Leeds Bid won the CIPR Excellence Award for Best Integrated Campaign

Made Up Leeds

Made Up Leeds is a free, two-day, inclusive event going beyond beauty, covering make-up in all its forms for all people. The inaugural festival from LeedsBID last September included demos, makeovers, speakers and 100+ offers from the city’s biggest cosmetic brands. It aimed to increase cosmetics sales and footfall by tapping into a large demographic. And it worked!!

Highlights included a Harvey Nichols make-up pop-up at the station, a John Lewis hair salon in a converted shipping container on Briggate, PAs by Lewys Ball (@LookingforLewys), Georgia ‘Toff’ Toffolo, Body Fixer’s Danny Richo, Sanna and Shaheen Kauser (@lookamillion and @mummillion), celebrity hairdresser Andrew Barton and make-up expert Ruby Miller MBE. Michael ‘Gisele’ Allan hosted a drag masterclass plus 2018 Love Islanders Kaz Crossley and Alexandra Kane made over two competition winners.

All retailers reported an increase in sales with some saying it was the best trading day of the year and as good as Christmas.

The Award.

And so to the awards - competition was tough and we were in great company as our fellow finalists were:

  • McCann Manchester  - The Great British Massage

  • Mischief PR and The LEGO Group - Happy Birthday Brick

  • Northumbria Healthcare NHS Foundation Trust - The invisible hand – PR in the NHS

  • One Green Bean London - Long Live The Local  – Britain’s Beer Alliance

  • Sellafield Ltd- #ThanksThorp: How we achieved closure with creativity

  • Teamspirit and Fidelity - Women and Money

  • Translink - Glider Launch – Energising Belfast

SLB PR’s Sam Johnson (3rd left) joins LeedsBID's Sara Towns (centre) and Umpf PR

SLB PR’s Sam Johnson (3rd left) joins LeedsBID's Sara Towns (centre) and Umpf PR

This campaign brought people together and delivered commercially. The impressive concept was developed and curated from scratch and they understood what matters. It showed an innovative approach to civic pride in the true spirit of public relations and it worked well with so many touchpoints, in addition to being sensitive to diversity and inclusiveness.
— The CIPR Judges

We have just started planning for Made Up Leeds 2019 so if you want to be involved in an award winning event which delivers results get in touch!