BUT WE'RE QUITE HAPPY TO WIN AGAINST LEGO AND THE NHS! - MADE UP LEEDS WINS CIPR EXCELLENCE AWARDS

We Won! Best Integrated Campaign at the CIPR (Chartered Institute of Public Relations Awards) for Made Up Leeds, with our partners in crime, Umpf PR and LeedsBID.

Made Up Leeds is a free, two-day, inclusive event going beyond beauty, covering make-up in all its forms for all people. The inaugural festival from LeedsBID last September included demos, makeovers, speakers and 100+ offers from the city’s biggest cosmetic brands. It aimed to increase cosmetics sales and footfall by tapping into a large demographic. And it worked!!

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WHY LOSING TO IKEA HAS MADE US MORE EAGER TO WIN ... BUT ON OUR TERMS!

So far this year we have been shortlisted for three awards for our work, with Umpf PR, for LeedsBID’s Made Up Leeds event - a free two-day, all inclusive event going beyond beauty, covering make-up in all its forms for all people. We booked and looked after the talent, organised and managed the activation in seven city spaces including a Harvey Nicholls pop-up at Leeds Station and a John Lewis hair and beauty salon in The Beauty Space, a converted shipping container on Briggate, the city’s main shipping street.

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