We Won! Best Integrated Campaign at the CIPR (Chartered Institute of Public Relations Awards) for Made Up Leeds, with our partners in crime, Umpf PR and LeedsBID.
Made Up Leeds is a free, two-day, inclusive event going beyond beauty, covering make-up in all its forms for all people. The inaugural festival from LeedsBID last September included demos, makeovers, speakers and 100+ offers from the city’s biggest cosmetic brands. It aimed to increase cosmetics sales and footfall by tapping into a large demographic. And it worked!!Read More