AMSTERDAM PRESS TRIP

There are two words that inspire excitement in the sometimes dull desk life of a PR, and those words are “press trip.” 

We’re no strangers to this, but when it came to deciding where to take our press friends to celebrate the launch of RUSK’s brand new styling range - we were at a loss. We then thought about places that echo the brand, combining innovation with vitality and free spirited thinkers, and  this left us with only one option. It had to be Amsterdam.

IMG_8992.JPG

By a stroke of luck (or pure PR genius - you decide), our trip coincided with the opening of Amsterdam’s Soho House. 

Not sure if you’ve noticed, but we try to do things a little differently. Instead of ferrying our guests over to Holland to sit in a conference room and watch a presentation about which chemicals you should be using to make a cracking hair mousse, we took them to the top of a twenty storey building and dangled them off the side on Europe’s highest swing instead. And we didn’t even make anyone throw up.

Now, before you judge, there was some real work involved. Our trip hostess, UK Colour Ambassador for RUSK and genuine all round colour extroadinaire Katie Mulcahy was on hand to transform our guests ready for dinner, whilst prescribing which styling products would work for them, based on their hair type and how they like it to look and feel.

The new RUSK collection is made up of five categories - Wash, Prep, Finish, Colour and Men’s. Each product has been completely overhauled and re-formulated to create something brand new, based on feedback over the last couple of years. 

IMG_8403.JPG

The new RUSK collection is made up of five categories - Wash, Prep, Finish, Colour and Men’s. Each product has been completely overhauled and re-formulated to create something brand new, based on feedback over the last couple of years. 

We love a rooftop, and our stop for dinner was atop the W Hotel’s Exchange Building at Mr Porter. After that, there were a series of bars which become less and less memorable. But safe to say, we definitely had a lot of fun.

We decided that whilst in Amsterdam, there was more to talk about than just hair. Our Sam, the self confessed travel freak and history geek, led a guided tour through the city’s regions - hitting all the main sights on the way. It’s kind of considered rude if you visit Amsterdam without getting a boat to somewhere. Our piéce de resistance was a private boat tour, cruising through the city’s historic canals. 

You might be thinking, well what’s the point of all this? For us, our relationships are what make us successful, and spending time with press away from the stress of their desk is invaluable.