Launching the loudest bar in the quietest town

Known for it’s great liquor and American dive bar vibe, MOJO launched it’s biggest bar yet in the quiet town of Harrogate in April 2018. Identifying the need in the small town for good times, good music and a venue that stays open until the early hours, SLB were on hand to make sure the launch delivered the high expectations of the club hungry Harrogate residents. 

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First SLB hosted a press preview targeting the local media outlets, they had the first look at the 2,400 sq.ft space and first taste of the mouth watering, US inspired food menu. Then came the launch night. Ticketed only until 12am, it was a sell out. Tickets were free, but you needed one to get in before midnight, over 1,000 tickets were claimed. SLB manned the doors and completed ticket checks whilst the sorry people who didn’t get the memo had to come back at 12am to get a look at the new bar. 

MOJO ran a ‘Pay as you feel’ bar and all proceeds went to the Physcap charity, in total they raised over £20,000 on launch night! With a strategy that encompasses the simple action of having a good time, the Harrogate branch is well on it’s way to be a huge success along with the other four MOJO bars in Leeds, Manchester, Liverpool and Manchester! MOJO Harrogate is the first of the group to have a roof terrace and a level dedicated to Beer Pong. Ever in Harrogate and looking to have a good time, you know where to go!