Our Incubator service is a great introduction to PR, if you’re a salon, salon owner or stylist looking to raise your profile then the Incubator could be for you. The Incubator is a six month PR package in which we:
Discuss your goals as a company, brand or individual and create a bespoke marketing plan to achieve these goals
Provide a robust social media audit and make recommendations on how to increase your following and engagement
We work with trade, regional and national media to make sure that you are seen and heard
Engage with local influencers and media by inviting them into your salon to promote the salon or a specific service
Provide a three month review where we review your goals and coverage achieved so far
We can also arrange a financial review with our accountant partner who will provide a 12 week plan of what you need to be making
Over the past six months we’ve been working with incubator client Harness & Mane to raise their profile.
Harness & Mane is Europe’s only fetish salon based in Walthamstow, there’s really nothing quite like Harness & Mane. Harness & Mane is truly one of a kind, they’re unlike any other salon. You’ll see that from the minute you walk through the doors. When your passions collide usually something special happens and that’s exactly what Harness & Mane is. They’re a fetish salon. Salon owner Gunel Kelly has been in the hairdressing industry since 2005, and absolutely loves bringing your confidence and inner beauty out through your hair. Around the same time, she became involved in London’s alternative scene, being influenced by alternative fashion, music and events from this sub-culture. Together with her husband, Hughie, they realised it was a good time to merge these interests and so Harness & Mane was born.
Harness & Mane approached us with the aim of raising the profile of both Creative Director, Gunel Kelly and the salon and boy, did we do just that.
We successfully raised Gunel's profile and made her one to watch within the industry securing coverage in key trade titles including Hairdressers Journal and Creative Head as well as a slot at one of the most respected colour seminars, Colorworld UK and not to mention, their first award win with Gunel securing the top spot at The Hair Magazine Awards as well as 2 further finalist slots and a finalist place at the coveted British Hairdressing Business Awards.
Further reviews both locally and in the trade press ensured that both Gunel and the Harness & Mane salon are ones to pay attention to.
Over the six month period, we successfully secured a media reach of over 700,000.
‘Cannot recommend SLBPR enough. In just a few short months they have helped us win or finalise for multiple awards, gained us lots of media coverage and have proactively worked with us to raise Harness & Mane’s profile both within the industry and consumers alike. Very hands on, and always happy to give advice’
Hughie Kelly, Co-owner, Harness and Mane
Interested to see what your future could look like as an Incubator client at SLBPR? Get in touch with us today Sharon@slbpr.co.uk