Here are a few top tips from team SLB PR on how to make sure your actions as a PR Sample provider/receiver mirror the ‘codes of conduct’ so often forgotten when competing with the daily rat race.
For PR Companies -
Keep Your Eye On The Ball
Are the samples you’re sending out current/exciting and likely to get featured and used? Or are you just sending out as many as you can , potentially losing money and causing product waste. Limit the samples you’re sending out, it’ll save you time and money in the long run!
Less IS More
We know it’s always been about standing out, and now more than ever brands are going the extra mile to catch the eye of those Influencers/Journalists, but do you really need that 20 ft balloon with your face printed on it sent out to hundreds of people ? No, no you don’t. Minimising your packaging could not be more recommended in this current environmental crisis , and it’ll help prevent your samples being sold on too.
Lay down the Law
Say it how it is. Make sure you’ve made it clear that the samples you’ve sent are not for resale. Most Influencers/Journalists respect their relationship with PR Companies and won’t want to cause an issue; they may even want to help! You could even suggest a more sustainable alternative or charity that would really appreciate the unwanted samples. There are LOADS out there.